FarmGate Auctions and Farmbuy.com form new partnership
FarmGate Auctions announces an exciting new partnership with farm and rural property real estate specialist Farmbuy.com.
The partnership provides both entities an opportunity to vertically integrate and broaden their offering. Farmbuy, established in 2009 has quickly become the most comprehensive and targeted rural property search experience online today.
Unique online visitors to Farmbuy over the past 4 weeks have surged more than 30% and the site is now expected to reach 2.0m annualised unique users before the end of calendar 2021.
Working together with FarmGate Auctions, Farmbuy.com will establish a dedicated portal called Farmbuy Livestock, value-adding its current rural property offering to existing clients.
For the past 18 months we have been focussed on growing our audience and building strong relationships with rural agents.
With these building blocks in place we believe we are in a strong position to extend into adjacent markets with livestock being the next logical step.
We believe FarmGate Auctions are an ideal partner to help power up this opportunity.
With farmbuy.com’s audience, industry relationships and marketing power coupled with FarmGate Auction’s technology, customer service/support and livestock knowledge and experience we have the right foundation for success.
Keith Falconer, CEO farmbuy.com
For FarmGate Auctions, the partnership heralds a new chapter and offers businesses an opportunity to interface the innovative online livestock selling platform into their own sites without the need for expensive capital investment in technology.
It was about working smarter, to diversify, scale up, and find collaborative ways to take the technology to a broader market.
Nigel Gosse, CEO FarmGate Auctions
Core to the partnership is the reliability, functionality and superior technology offered by FarmGate Auctions. The platform utilises offline technology that seamlessly allows users to enter assessment information, photographs, and videos on-property.
Available on desktop and mobile, buyers and sellers can watch the progress of upcoming and live auctions across Australia, add and manage lots for sale as well as bid for and purchase livestock from the office or on the go.
The platform is a genuine alternative to traditional saleyard selling and offers a better experience for livestock while helping buyers and sellers to save time and money.
Since the emergence of the pandemic in early 2020, adoption and acceptance of online livestock selling has catapulted.
FarmGate Auctions has leveraged this adoption by not just entering the market as a competitor to more established operators but one that has improved the way in which the technology is used and delivered.
Both companies are Australian owned and by working together are equally well positioned to deliver a world-class user experience in online real estate and livestock selling.
Wholly Australian owned and independent, FarmGate Auctions and its innovative mobile app offers a genuine alternative to traditional saleyard selling and offers producers and stock agents a competitive choice in the online livestock selling industry.
Established in 2009, Farmbuy’s founding principle is simple: to provide a world-class real estate portal dedicated to the Australian rural property market. 11 years on, Farmbuy remains 100% committed to providing the most comprehensive and targeted rural property search experience.
No wifi, no worries. Fill out and save the assessment form then submit it when you are back in connectivity.
On Market Lots will time out when they are sold giving you the freedom to purchase your desired Lots and walk away.
Get sign off on the farm with our digital signature.
Instant sales reports
Sale results delivered direct from auction to your inbox.
Favourite vendor details
Save vendor contact details and easily add them to the assessment form.
Point of weigh
Enter weight, fat score, dentition, horn status and blemishes at the point of weigh.
In app photo & video
Take photos and video straight from the app or upload from your photo library.
Live auction sounds
Control the sounds and notifications you would like to receive during the live auction.
Out and about? Get the app!
Buying and selling livestock has never been easier with FarmGate Auctions mobile app. Assess livestock without an internet connection and submit your assessment form when you are back online. Upload photos and video straight from your phone, capture vendor signatures digitally and send listings with a simple click via SMS. Bid in Live Auctions from your phone with On Market Lots selling first to give you the freedom to purchase your desired Lots and walk away.
If you haven’t already download the FarmGate Auctions mobile app, please head to the Apple Store by clicking the link below (Android coming soon).
INDEPENDENT | RELIABLE | AUSTRALIAN OWNED
FarmGate Auctions is an independent, reliable, Australian owned online livestock selling platform delivering the best in mobile technology. With just a few clicks, Livestock Agents can assess, market and sell their livestock without leaving the paddock, creating a better experience for the animals, and helping sellers to save money and time.
Also available on desktop, FarmGate Auctions provides a streamlined process for buyers and sellers to watch the progress of upcoming and live auctions across Australia, add and manage lots for sale as well as bid for and purchase livestock from the office or on the go.